Professionally written business plans can make or break a business. But there is a well-kept secret in the copywriting industry: there are two types of Business Plan:
- Business Plans for fundraising
- Business Plans for internal use
Fundraising business plans
The first, as the wording implies, are to show prospective investors and lenders what the company has done, where it stands now and what it plans to do. Such business plans show the company’s areas of activity, its key personnel, the size and type of its market, it’s market share and it’s growth prospects whether within a static market or a growing one. A good business plan of this type should be rich in data as well as graphics. It should contain both textual and financial portions.
The textual portions would describe the company in terms of what it does, how it came into existence and who are the people who keep the wheels turning. The financial portions would include profit & loss accounts, balance sheet and cash flow projections, (sometimes divided into optimistic, pessimistic and intermediate). There should be pie charts to illustrate market share and bar charts to highlight growth.
Internal business plans
Business plans for internal use are meant to serve as a guide for key company personnel in the implementation of their expansion and growth plans. The plan tells team leaders what they should be doing and what other team leaders will be doing. This type of business plan is analogous to a game plan for a sports team or a battle plan for an army. And as such it must be clear, intelligible and focussed. An internal business plan must be like a flag to a nation: something the stakeholder can take pride in.
Experienced business plan writers
The Professional Copywriting Service employs writers who have worked for financial public relations companies Wolfe-Lombard and Sterling International – writing both types of business plan – making sure the words reflected what the numbers indicate and guaranteeing that the plan as a whole would pass the most thorough scrutiny of investors, senior company personnel and even regulators!
If you hire the Professional Copywriting Service to write your business plan, you can count on us to make sure that it will pass muster. For more information, fill out the form below.